
Who is FSM?
Family-Owned Legacy
Born from the Hashem Brothers' long-standing agribusiness tradition, our family-owned roots ensure authenticity, quality, and a commitment to excellence.
Private Label Manufacturing Excellence
Tailored Solutions:
Delivering customized private label products that meet rigorous U.S. quality standards.
Proven Growth:
Our private label division expanded from 4 clients to 150 by 2022, underscoring our trusted expertise and market leadership.


Family Legacy
Founded on centuries of agricultural expertise, setting the foundation for premium natural ingredients.
Pioneering Move
Hashem Brothers enters essential oils, creating Areej—the first aromatherapy brand in Egypt & the Middle East.
Strategic Partnership
Serves as the sole agent for CHI and Biosilk, adopting U.S. quality standards.
Market Expansion
Diversifies into private label manufacturing, growing from 4 to 150 clients by 2022.
Brand Innovation
Introduces Balance, an innovative haircare line featuring silk proteins and honey, backed by the legacy of Farouk Systems USA and Hashem Brothers.
Collaborative Innovation
FSM leverages Robertet’s scents for all its product lines—from skincare to fragrances—with Hashem Brothers supplying the essential oils.
Our Core Values?
Services
From Concept to Creation
Formulation
We develop custom formulas tailored to each client’s vision, leveraging our R&D expertise and the latest advancements in beauty science.
- Stock Formulas
- Custom Formulas

Full Turnkey
Providing a seamless private label development service inclusive of all required aspects to launch iconic & successful beauty brands:
- Conceptualization
- Formulation
- Testing & Registration

Filling & Assembly
Our state-of-the-art facilities handle precise filling, labeling, & packaging, maintaining stringent quality standards at every stage.
- Filling & Assembly
- Labelling
- Packaging

Bulk Batching
We efficiently produce large-scale batches with consistent quality, supporting both emerging brands and established global players.
- Low per-unit production costs
- Time saving
- Flexibility and scalability
- Consistent product quality


STRATEGIC VALUES














